Thursday 7 November 2013

Inside The Search Engine Optimization World

By Manny Rutz


Sometimes is not easy to get the results you want with search engine optimization. Mainly because the rules and methods that used to work are no longer effective. SEO changes constantly and if you want to be on top of the game you need to be on top of what's working now in the seo world because search engines like Google are constantly updating and changing the way the ranked websites.

Search engine optimization is still a mystery to many, however there's one factor that still works and it's proven to increase rankings for any site. Building backlinks, however the game has changed a lot of the past few years and now the search engines want quality over quantity.

There are many types of backlinks you can build to your site for free, while for other types you'll need the help of various tools. The top three most powerful types of backlinks you can build right now for your website are web 2.0 distributions, social media backlinks and blog commenting. Usually any of those 3 can give you an instant boost in the search results.

An important part of starting a new business in today's highly technological world is creating a professional website, and ensuring that potential customers can easily find it is increased with the aid of effective search optimization techniques. Using relevant keywords in your URL makes it easier for people to search for your business and to remember the URL. A title tag for each page on your site informs both search engines and customers of the subject of the page while a meta description tag allows you to include a brief description of the page that may show up on web search results.

There are other few tweaks you can do like for example if you are using a platform like Wordpress or Joomla you can add an xml sitemap to your website to help search engines crawl and find your content even faster. Of course in the end is all about you testing and experimenting with different types of link campaigns to see what works for your site. We hope these tips are helpful to you.




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