Sunday, 5 January 2014

The Only Website Properties And Web Tools You Need For Online Marketing Success

By Dawn Damico


With all the online options available for your online business, it's too easy to get overwhelmed. When you experience that, one or all of these things can happen: 1) you waste time on tasks that only serve to drain your energy 2) you waste dollars on tools that don't work and 3) you avoid doing anything out of shear mental exhaustion!

Well, sit back and relax. We have an app for that (sort of)! Every online success story today once was caught in the sea of overwhelm, just like you!

Recently, the top video and online marketing strategist revealed some of his favorite websites and website properties which he uses to successfully (and easily) run his 6-figure online business. Yes, these are those "keys" everyone is always talking about!

Build Upon What you Own: Your Blog

Free, Paid, and Social Platforms. There are no shortage of options so which one should you use as the foundation for your business? The answer is: Wherever you have the most control!

Just like in the real world, the more control you have in your business the better. There's always some risk when you build your online empire using on someone else's real estate. Yes, you can have an "arrangement"...like a lease; but when that contract comes to an end, you can be left scrambling for a new home. And unless you've established an active following or customer base that will follow you, you can literally be out of business overnight.

If your business is online, then this can happen too. So the best practice is to have a "home" online that you own or have the most control. That means a blog, but not just any blog. This is a blog (ie...website) that you own, with a domain name you've purchased, and where you have paid for hosting.

The main hub and foundation of your business is your blog, your website. Here are the online tools you should be using -

Content Platform: Wordpress.org (not the free hosting version!)

Wordpress Themes: Themeforest.net

Hosting Solutions: Bluehost or Hostgator

Customers: Here's how to Build your List

It's not enough for your online business to get traffic to your site. Once your potential customers click away, you may be forgotten...no matter how awesome you and your content are...UNLESS...

www.LeadPages.com is by far the best tool for this.

This is your virtual guest book and it is a key component to building a business online versus having a really fun and time consuming blogging hobby. www.LeadPages.com is by far the best tool for this.

What about Making Money?

Not long after you start populating your website with content in the form of video, articles, graphics, and trainings you're going to wonder how you can actually make money with all this information you are creating. The answer is:

How you make money depends on your business model and your niche. You may sell a product, a service, or a piece of software that's going to benefit your future customers in some way, shape or fashion.

Whatever it is, you need a sales page. This is your 24-hour virtual sales person and the best tools to use for that include:

And how to sell that "something" will involve a sales page. The tools you use for your virtual sales team include:

www.ThemeForest.net

These tools do double duty! You can use them for opt-ins AND also for Sales Pages and Marketing Landing Pages. They include tons of templates that already look amazing and are optimized to function well on many devices, like mobile, and many browsers.

Once you invest in the templates don't get stuck because you don't know HTML! Don't be afraid to hire someone to help you that do this sort of thing for a living!

Paid Content and Training

Have you considered content on a subscriber and membership only or paid basis? If you decide to add paid content to your business plan, then you need to protect it behind a "wall." Here's what you need to put this sytem together:

Paid content requires that you protect that content behind a "wall" or password so that only those who have paid for the content have access to it. The best website tools to use in order to make this happen include:

Wordpress.org

www.member.wishlistproducts.com

www.member.wishlistproducts.com

Next Step: Build It!

There it is...the best tools for your online business. It doesn't have to be complicated. These four web properties are used by many of the A-listers on the Online Business World.

This information, and the "secret sauce" you bring to your business, is what you need to get everything on track. Enjoy your online business adventure!




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