To many envelopes, an inkjet address printer is a device that merely prints addresses or other variable data on envelopes and documents. But a particular class of intelligent direct mail inkjet addresser can do so much more. Have a look at the following article taking us through the theme Tracking and verification is the future for profitable Postcard Mailers.
Have you ever wondered about the technology used to ensure that a document on the inside of an envelope matches the address printed on the outside? Or a credit card with information that matches the carrier that it is glued to? Or the inside page of a booklet matching the outside cover (both personalized).
Especially in the insurance, financial, and healthcare industries. Increased emphasis on targeted marketing. Marketing products (whether they're printed, online, or via text messages) are increasingly targeted towards a specific audience. Such printed documents are more expensive to produce, and they also include more personalized information. This trend makes it essential to make sure each prospect receives the right material and that some certifiable report can prove accuracy.
Adding camera verification to mailing equipment used to be an expensive endeavor, but improved technology and "off the shelf software" has substantially reduced the cost to upgrade equipment and use camera verification systems for mail matching, inserter read-write, and OCR (Optical Character Recognition). It's now easier (and less expensive) than ever to generate reports to prove the accuracy of the work running through your mailing equipment and binding machines.
To make the 'package' personalized (having the envelope address match a name or address inside the package itself), you would have to print both items (the envelope and the contents of the container) in advance and "spot check" the inserting process every ten pieces or so. Not only that, but you would have to check them BEFORE the envelopes are sealed, which turns the sealing into an entirely new process. That puts a significant drag on production, and the process itself is still subject to error-a lot of error.
A two camera mail matching system can speed things up a little, but the envelopes would still have to be printed in advance. And the two stacks even have to be in perfect order or else you'd have to shut everything down to match it up again. In the second scenario, you roll up an inkjet address printer to the end of the inserter. The address printer prints the correct name on the outside of each envelope (to match the personalized documents inside).
Checking for correct orientation On a Printed Page. If an operator merges two stacks of printed material, what if they place a handful of pages upside-down or backward? A camera system can detect this and stop a folder or some other piece of finishing equipment. Read-Write & Track. If you have a personalized document, page, or signature, and it has to match an outer record that is also customized, it's much easier to print the outside material "on the fly" as opposed to pre-printing and matching.
And what's more, no more stopping production to re-order your stacks that somehow got out of sequence. Your direct mail equipment can suddenly begin to generate real profits because now you can offer genuinely personalized mail to your customers without having to purchase a new inserter! Buskers use real-time tracking methods that allow you to track the original personalized insert throughout the path of the inserter. It all starts with the concept of reading a "unique identifying mark" on the inserted pieces.
Have you ever wondered about the technology used to ensure that a document on the inside of an envelope matches the address printed on the outside? Or a credit card with information that matches the carrier that it is glued to? Or the inside page of a booklet matching the outside cover (both personalized).
Especially in the insurance, financial, and healthcare industries. Increased emphasis on targeted marketing. Marketing products (whether they're printed, online, or via text messages) are increasingly targeted towards a specific audience. Such printed documents are more expensive to produce, and they also include more personalized information. This trend makes it essential to make sure each prospect receives the right material and that some certifiable report can prove accuracy.
Adding camera verification to mailing equipment used to be an expensive endeavor, but improved technology and "off the shelf software" has substantially reduced the cost to upgrade equipment and use camera verification systems for mail matching, inserter read-write, and OCR (Optical Character Recognition). It's now easier (and less expensive) than ever to generate reports to prove the accuracy of the work running through your mailing equipment and binding machines.
To make the 'package' personalized (having the envelope address match a name or address inside the package itself), you would have to print both items (the envelope and the contents of the container) in advance and "spot check" the inserting process every ten pieces or so. Not only that, but you would have to check them BEFORE the envelopes are sealed, which turns the sealing into an entirely new process. That puts a significant drag on production, and the process itself is still subject to error-a lot of error.
A two camera mail matching system can speed things up a little, but the envelopes would still have to be printed in advance. And the two stacks even have to be in perfect order or else you'd have to shut everything down to match it up again. In the second scenario, you roll up an inkjet address printer to the end of the inserter. The address printer prints the correct name on the outside of each envelope (to match the personalized documents inside).
Checking for correct orientation On a Printed Page. If an operator merges two stacks of printed material, what if they place a handful of pages upside-down or backward? A camera system can detect this and stop a folder or some other piece of finishing equipment. Read-Write & Track. If you have a personalized document, page, or signature, and it has to match an outer record that is also customized, it's much easier to print the outside material "on the fly" as opposed to pre-printing and matching.
And what's more, no more stopping production to re-order your stacks that somehow got out of sequence. Your direct mail equipment can suddenly begin to generate real profits because now you can offer genuinely personalized mail to your customers without having to purchase a new inserter! Buskers use real-time tracking methods that allow you to track the original personalized insert throughout the path of the inserter. It all starts with the concept of reading a "unique identifying mark" on the inserted pieces.
About the Author:
Postcard mailers and printing specialists can easily be found on the Web. Use this online directory to find out more on http://www.postcardprintnship.com.
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