Sunday 16 June 2013

Getting Good Tenants

By Sheri Vanderponte


You've acquired a rental property. Maybe you've moved into a new home, and have decided to rent out your old one. A new home may have been purchased and you're renting out the old one, or you could have had a basement suite completed in your existing home. How do you find a tenant?

You'll need to write an ad that describes your property, but also sets it apart from all the other rental properties being advertised. Have a lot of details about the property in the ad. Use language that will create an emotion. There are typical details that need to be included, like if laundry is available, parking, the size and amount of bedrooms and bathrooms in the unit, which pets are allowed, and so on. This way, you won't need to answer countless telephone calls.

Having pictures in your ad will make a huge difference. When there are no pictures, most people don't take the ad seriously. Obviously, you need to leave a way to be contacted, typically an email or a phone number, maybe your first name. It should be simple for the potential tenant to get a hold of you.

Get your ad where it can be seen

The best way to get the word out is to advertise in a variety of places. Keep in mind the target potential renters you're looking for. If you're renting out a luxury condo, you likely won't be advertising in the same places as when you're renting out a basement bachelor suite.

CraigsList: Advertising through online sites, such as Craigslist, will reach a broad audience, and it's free. The simple layout on websites like these helps to make it accessible to virtually everyone, so your future tenants can find you with no troubles. Put around 4 colour photos in your ad; 3 photos if the interior, 1 of the exterior. When a particularly nice view is available from the unit, use a picture of that in the ad. People will stop and look at that.

Social media: Put postings on your Facebook page and/or Twitter account to let everyone know you have a property to rent.

Putting a sign in the window can work just fine, and some landlords still use this method to find tenants. Someone may be interested in moving to the area, or they have a friend who's interested, and will spot your sign when walking or driving through the neighbourhood. The more information you can include on the sign, the better, such as: number of bedrooms and bathrooms, monthly rent, and the move in date. The more information on the sign, the fewer phone calls you will have to deal with. Your contact phone number should be big enough that people on the street can read it.

Word of mouth: Tell everyone you know that you have a place for rent. People you know may have the perfect tenant solution, knowing someone who needs to rent a unit like yours.

You could always put a sign up at a community center, the laundromat or grocery store, and even your local library. Make your flyer eye-catching by including colour photos, and don't forget to include tear-offs at the bottom of the sign with your contact information and the address of the property.

Be sure you take the time to find a suitable tenant, don't rush into it and accept the first application you receive. A landlord would be wise to take their time and find responsible tenants who can easily afford to make rent, and are respectful of your property and treat it well. Read further about selecting and evaluating tenants the right way.




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