Friday 30 May 2014

Factors To Consider When Marketing Rubber Tubing Profiles

By Lila Bryant


Marketing may be very difficult if one do not know how to conduct it. In order to successfully market a product, there are certain important factors which one needs to consider. This article looks at some of the factors to be used to guide one in being able to market rubber tubing profiles.

The first factor is the identification of the potential users of the product. A good marketing strategy is able to focus into a particular group of persons or people. Therefore, you need to be in a position to identify the potential users whom you should focus those with the marketing.

There are certain things which one should look at before fixing the prices. The first is the prices of similar product in the market. This will allow you to relatively lower your prices in order to lure more people to buy.

The second one to look at is the buying price as well as the cost of other expenditure. You must ensure that you are making profits in spite of lowering your prices. It is therefore necessary that you ensure that the expenditure you are likely to incur is factored in the selling price.

In order to be able to come up with a good price, there are certain things which one must consider. The first one is the status of the potential customers. If the potential customers are wealthy, then you should fix prices which are favorable to them. You may have to charge high prices for the product just for them to believe that it is genuine and original.

It is a good thing as a marketer, to conduct feasibility study to check on the suitability or appropriateness of the location of the premise. This is because it will also affect the whole process of marketing either positively or negatively. If the location is appropriate, the it will affect the marketing positively while if it is not appropriate, the it will affect the marketing negatively.

The other factor to consider is the location from where the products are being sold. This location is important in ensuring that people can easily access the product. There are certain issues as well which needs to be considered to enable you to identify a good location. The first one is the security of the place. You must ensure that the area is very secure. The other one is on accessibility. You must also ensure that the place is easily accessible. The last one is the proximity to the market where the product is being marketed.

The other factor worth considering is the competition which you are likely to face. Considering those dealing with similar products are also marketing them, it is therefore necessary that you come up with a way in which you will deal with competition. All these factors are necessary in ensuring that the marketing succeeds.




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