I'm the worst for making YouTube videos too long. I'm not at all selective when it comes to the content, I want every single bit in the final video. What I'm criticised on consistently when I upload a video is the length and the amount of needlessly added content. So sue me, though it might be due to my stubborn and conceited nature, I suffer from severe reluctance when it comes to cutting down my content.
What I need to learn is that my content is more likely to be watched in its entirety if it's a bite-sized and palpable video. I was looking at some statistics, the average attention span in 2012 was just 8 seconds. So in order for a video to gain views, it must be regularly punctuated with something that will grab the viewers attention and regain their interest. Just to point out that the average attention span of a goldfish is apparently 9 seconds, so next time someone tells you that you have the attention span of a goldfish, the correct answer is "thank you". One I can certainly believe is the statistic that office workers on average check their email 30 times an hour. But here's the important one if you're a regular uploader, the average length watched of an internet view was just 2.7 minutes. So if you're producing 30 minute long programmes, the chances are no-one is watching the whole this. Unless it's incredibly gripping, and even then - 30 minutes? Snore! I could be doing more productive things with my time, like checking my emails.
So the basic message is to keep your content short, interesting and relevant. If you find you need to digress or include supplementary material then it might be worth considering multiple videos instead of a longer run time - it means your content will be more finely targeted, more relevant to the viewer watching and therefore longer engagement.
Respect the time of your viewer and ensure they know what they're letting themselves in for. A high-quality, snappy, no-BS intro will set the one of the rest of the video. If it's a long-winded and dull affair then of course your audience will expect that for the rest of the video and will they watch? Hell no.
The blog also asserts that non-essential content must be removed, and you must be ruthless about it. You're making the video for a larger demographic than solely yourself. Even some brilliant shots may not have a place in your final video. The duration of the video is a massive part in selling your content. I'll be sure to follow up this blog with another, detailing whether or not these tips aid me in making my own content. If you're going to use these tips in your own productions, use the comments below to tell me how it goes!
What I need to learn is that my content is more likely to be watched in its entirety if it's a bite-sized and palpable video. I was looking at some statistics, the average attention span in 2012 was just 8 seconds. So in order for a video to gain views, it must be regularly punctuated with something that will grab the viewers attention and regain their interest. Just to point out that the average attention span of a goldfish is apparently 9 seconds, so next time someone tells you that you have the attention span of a goldfish, the correct answer is "thank you". One I can certainly believe is the statistic that office workers on average check their email 30 times an hour. But here's the important one if you're a regular uploader, the average length watched of an internet view was just 2.7 minutes. So if you're producing 30 minute long programmes, the chances are no-one is watching the whole this. Unless it's incredibly gripping, and even then - 30 minutes? Snore! I could be doing more productive things with my time, like checking my emails.
So the basic message is to keep your content short, interesting and relevant. If you find you need to digress or include supplementary material then it might be worth considering multiple videos instead of a longer run time - it means your content will be more finely targeted, more relevant to the viewer watching and therefore longer engagement.
Respect the time of your viewer and ensure they know what they're letting themselves in for. A high-quality, snappy, no-BS intro will set the one of the rest of the video. If it's a long-winded and dull affair then of course your audience will expect that for the rest of the video and will they watch? Hell no.
The blog also asserts that non-essential content must be removed, and you must be ruthless about it. You're making the video for a larger demographic than solely yourself. Even some brilliant shots may not have a place in your final video. The duration of the video is a massive part in selling your content. I'll be sure to follow up this blog with another, detailing whether or not these tips aid me in making my own content. If you're going to use these tips in your own productions, use the comments below to tell me how it goes!
About the Author:
Watch our corporate videos that effectively demonstrate online video durations,Masters in Politics, and Masters in International Relations.
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