Drinking and driving is one of the most serious subjects that can be learned about at a young age. The dangers associated with this are hard to deny, especially with so many incidents being seen because of this. Does this necessarily mean that everyone is aware of said dangers? This is where awareness should be seen - either through bus wraps or what have you - and it seems like a new billboard design has been created in order to drive awareness towards this hot topic.
According to an article on CN Weekly, a winning billboard was designed with the purpose of driving attention towards drinking and driving. The creator of the billboard in question was 17-year-old Victoria Barone, a high school student from Shenendehowa, New York. The idea of someone so young creating a billboard like this is astounding but the way that it was created took my attention the moment I read about it. After all, execution is key when talking about any marketing vehicles, bus wraps included.
As the report retailed, Barone's wrap showed the word "intoxicated" but the interesting part is that the term "toxic," hidden in the longer word, was highlighted in order to stand out. It's a simple process but it goes without saying that even the simplest of measures can have a great impact. In order to illustrate this point, the article talked about a vehicle wrap created by a student, named Tabita McGill, from the same high school. McGill's wrap showed the message, "your life is greater than that text."
These concepts are strong, which is a point that companies along the lines of JMR Graphics will be able to support. I believe that there is a tremendous amount of quality to consider when it comes to vehicles along the lines of billboards and bus wraps. However, there are other elements that help to make out-of-home advertising such an effective method for driving attention towards anything. Causes like these only help to accentuate the importance of this type of advertising.
Sometimes it is the simplest messages that can have the greatest impact in the long term. While you may have the intention of creating dynamic images for the purpose of marketing, it may not be necessary. You may be better off going with simpler designs so that bus wraps, billboards, and what have you are easier to digest. Their messages will be clearer as well. No matter what the cause is, no one should overlook the potential associated with this form of marketing.
According to an article on CN Weekly, a winning billboard was designed with the purpose of driving attention towards drinking and driving. The creator of the billboard in question was 17-year-old Victoria Barone, a high school student from Shenendehowa, New York. The idea of someone so young creating a billboard like this is astounding but the way that it was created took my attention the moment I read about it. After all, execution is key when talking about any marketing vehicles, bus wraps included.
As the report retailed, Barone's wrap showed the word "intoxicated" but the interesting part is that the term "toxic," hidden in the longer word, was highlighted in order to stand out. It's a simple process but it goes without saying that even the simplest of measures can have a great impact. In order to illustrate this point, the article talked about a vehicle wrap created by a student, named Tabita McGill, from the same high school. McGill's wrap showed the message, "your life is greater than that text."
These concepts are strong, which is a point that companies along the lines of JMR Graphics will be able to support. I believe that there is a tremendous amount of quality to consider when it comes to vehicles along the lines of billboards and bus wraps. However, there are other elements that help to make out-of-home advertising such an effective method for driving attention towards anything. Causes like these only help to accentuate the importance of this type of advertising.
Sometimes it is the simplest messages that can have the greatest impact in the long term. While you may have the intention of creating dynamic images for the purpose of marketing, it may not be necessary. You may be better off going with simpler designs so that bus wraps, billboards, and what have you are easier to digest. Their messages will be clearer as well. No matter what the cause is, no one should overlook the potential associated with this form of marketing.
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Contact JMR Graphics if you have any questions in regards to the perks connected to bus wraps.. Free reprint available from: Bus Wraps & Awareness Towards Drinking And Driving.
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