When talking about advertising, it seems like location is going to be focused on and understandably so. It seems like certain goods and services are able to present themselves better in certain locations, as long as they make sense. It's a complicated matter, to say the least, but it seems like PepsiCo has been able to attain a firm grasp on this. With that said, is it possible that PepsiCo's latest efforts can draw the attention of those who create car wraps, billboards, and other products meant for outdoor marketing?
The Drum published an article that talked about PepsiCo and how it has been advertising to younger people with methods located close to convenience stores. Specifically, PepsiCo transformed London StreetTalk kiosks into what appeared to be giant Lipton Peach Iced Tea bottles. As strong as this idea is, in theory, it has the chance to work well in execution. The reason for this is because the giant bottles in question have been stationed near a convenience store where the beverages could be purchased.
One of the biggest challenges of advertising in public is that space is crucial. You need just enough for your message to get across but you do not want to litter the public with messages to the point where marketing efforts come across as saturated. As a result, it is important to pick and choose locations carefully. It would make sense that busier streets are crucial for this purpose, seeing as how they have greater activity and, by proxy, stand the chance of spreading more awareness.
Out-of-home advertising is far different than other types of marketing, as authorities along the lines of JMR Graphics can attest to. Not unlike the implementation of car wraps, working with out-of-home methods is dependent on location so that the greatest audiences are attained. As a result, the idea of PepsiCo stationing giant iced tea bottles near a convenience store is a tremendous one. The greater the exposure to said drink is, especially when near a store, the likelier it is that it will be purchased.
Out-of-home marketing calls for a tremendous amount of effort, whether the focus is set on location or not. The ways in which products are conveyed will change from one company to the next. From what I have seen, PepsiCo has been able to put forth effective marketing efforts, not only in terms of creativity but long-term results as well. If these giant bottles remain positioned in locations where they are most effective, sales numbers - in regards to PepsiCo products - will only increase.
The Drum published an article that talked about PepsiCo and how it has been advertising to younger people with methods located close to convenience stores. Specifically, PepsiCo transformed London StreetTalk kiosks into what appeared to be giant Lipton Peach Iced Tea bottles. As strong as this idea is, in theory, it has the chance to work well in execution. The reason for this is because the giant bottles in question have been stationed near a convenience store where the beverages could be purchased.
One of the biggest challenges of advertising in public is that space is crucial. You need just enough for your message to get across but you do not want to litter the public with messages to the point where marketing efforts come across as saturated. As a result, it is important to pick and choose locations carefully. It would make sense that busier streets are crucial for this purpose, seeing as how they have greater activity and, by proxy, stand the chance of spreading more awareness.
Out-of-home advertising is far different than other types of marketing, as authorities along the lines of JMR Graphics can attest to. Not unlike the implementation of car wraps, working with out-of-home methods is dependent on location so that the greatest audiences are attained. As a result, the idea of PepsiCo stationing giant iced tea bottles near a convenience store is a tremendous one. The greater the exposure to said drink is, especially when near a store, the likelier it is that it will be purchased.
Out-of-home marketing calls for a tremendous amount of effort, whether the focus is set on location or not. The ways in which products are conveyed will change from one company to the next. From what I have seen, PepsiCo has been able to put forth effective marketing efforts, not only in terms of creativity but long-term results as well. If these giant bottles remain positioned in locations where they are most effective, sales numbers - in regards to PepsiCo products - will only increase.
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For further information about the perks of car wraps, please contact JMR Graphics for details.. Unique version for reprint here: Pepsico & How Makers Of Car Wraps May Focus On It.
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