A big development, and good news for users, has emerged from the Twitter headquarters today. They have announced that all users will now be given access to their analytics system. This information was previously limited to advertisers.
The data is quite wide ranging and will offer lots of new options for Twitter users. For example, it allows users to see impressions, clicks, tweet activity, re-tweets and the engagement rate. This can help users to improve their account and profile, as well as aiding them in pursuing their online goals (connecting with the audience they want to reach).
These metrics can be quite eye-opening. Many people have found that the organic reach and engagement rate on Twitter can actually be as low as the rate for Facebook. Twitter does not filter user's feeds in the same way that Facebook does, and this has led to many people assuming that this means that Twitter's engagement is very high.
The news was released via an update on the Twitter support page. It noted that the the tweet activity dashboard was just available to people who use the following languages: English, French, Japanese and Spanish. It should also be noted that these users must have had an account for more than fourteen days.
Currently, the Tweet activity dashboard is being offered as a feature for users that tweet primarily in English, French, Spanish or Japanese and who have had an account for a minimum of 14 days. Twitter is gradually rolling out the feature to users whose accounts are run in other languages, and they have the goal of supporting all major languages in the near future. You don't need to do anything to activate analytics. They should be active for your account, assuming it is established, automatically. Simply log in to the analytics page with the account that interests you.
Personally, I feel this is not as helpful as it can be for companies or celebs that use Twitter on a daily basis. It can really help companies see what kind of target they should be going after, it really can help with the whole business area, but for just a normal person not so much.
The data is quite wide ranging and will offer lots of new options for Twitter users. For example, it allows users to see impressions, clicks, tweet activity, re-tweets and the engagement rate. This can help users to improve their account and profile, as well as aiding them in pursuing their online goals (connecting with the audience they want to reach).
These metrics can be quite eye-opening. Many people have found that the organic reach and engagement rate on Twitter can actually be as low as the rate for Facebook. Twitter does not filter user's feeds in the same way that Facebook does, and this has led to many people assuming that this means that Twitter's engagement is very high.
The news was released via an update on the Twitter support page. It noted that the the tweet activity dashboard was just available to people who use the following languages: English, French, Japanese and Spanish. It should also be noted that these users must have had an account for more than fourteen days.
Currently, the Tweet activity dashboard is being offered as a feature for users that tweet primarily in English, French, Spanish or Japanese and who have had an account for a minimum of 14 days. Twitter is gradually rolling out the feature to users whose accounts are run in other languages, and they have the goal of supporting all major languages in the near future. You don't need to do anything to activate analytics. They should be active for your account, assuming it is established, automatically. Simply log in to the analytics page with the account that interests you.
Personally, I feel this is not as helpful as it can be for companies or celebs that use Twitter on a daily basis. It can really help companies see what kind of target they should be going after, it really can help with the whole business area, but for just a normal person not so much.
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