Sunday, 15 February 2015

LI Advertising: Has Social Media Led To Poor Grades?

By Rob Sutter


One can make several arguments as to why a college student's grades may falter. A lack of concentration could have something to do with it but the advent of technology, ranging from video games to smartphones, could be looked at as well. What about social media, which has become a mainstay in our lives? This may not have nearly as strong of a connection, which is what experts in LI advertising can not only recognize but shed light on as well.

There was a study detailed on a Phys.org article. An associate professor of education, at Iowa State University, named Reynol Junco performed a study related to this subject. Specifically, he looked at social media and how it has affected college students. What he found out was that, ultimately, college freshmen were the ones who found themselves struggling with social networking usage over the course of time. By comparison, seniors within the same school were less likely to fall into this trap.

A total of 1,600 students in college were looked at, as it related to their time on Facebook and the tasks they spent time on. Specifically, it was said that freshmen used Facebook for two hours each day, with half of that time being spent on work tied to school. They saw lower grades, whereas those in higher grades did not see this type of connection. What truly struck me was the amount of activities that could have led to higher GPAs through Facebook.

Believe it or not, the study determined that certain typical Facebook activities could result in higher college grades. What these activities included were sharing links on Facebook news feeds and checking in with friends on said social network. These are just a few of the potential endeavors which are supported by firms such as fishbat. Seeing as how they can help to elevate or, at the very least, maintain college grades, it's easy to see why those in LI advertising fully support them.

Of course, students have to know that there is a difference between work and play. When important projects have to be done on time, there are few who can dispute the idea that luxuries have to wait. However, there are those who can only be on social media at the same time but benefit from websites like Facebook as well. Every college student is different, though, so moderate just how much time is spent on these networks when schoolwork is being done.




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