Thursday, 2 April 2015

The Job Of An Advertising Agency New Orleans

By Aimee Schwartz


Everyone knows that advertising is an integral part of any business whether the business would be a big time one or even a small one. Of course the only one that can help these businesses with this aspect would be none other than an advertising agency new orleans because these agencies are the ones that would specialize in this type of field. Here are some of the ways that these agencies would be able to help their clients.

Now in order to know about the tasks of these agencies and know what they do, it is first important to take note of the departments that can be found there. Now these departments are the accounts, the creative, the media, and the productions department. Now these departments would all have their own specific tasks that would all contribute to the creation of the final output.

Now the very first department that will be tackled would of course be the account services. Now the accounts department are the main guys who would be dealing with the clients by negotiating with the clients on the price of the service as well as handling all the details and legalities. These people are known as the suits because they are the ones wearing the suits in the agencies.

Now after the ideas have already been given to the suits, then the next step in the process would be for the suits to make sure that the ideas are given to the creative team. Now the creative team will be the team that would make sure that the ideas are turned into something tangible. The creative team is made out of two sub sections which are the writers and the artists.

So the writing team will be the ones that will be creating all the written material that will be found inside an ad along with the message and the tagline. Of course the graphics team will be dealing with the visuals that the target market will be looking at. Once the two have already created the proposal that they would want to show, the next step would be to select a media.

The next department that will be at work is the media department. Now the media department is the department that would deal directly with the media sellers or the companies that would produce media. They are the ones who will determine which medium is the best for the client and would also handle the negotiations with the media companies in order to get the best price.

Everything is then turned over to the production department in order for everything to be finalized. The production department is the department that will execute the entire campaign and make sure that it works. They are also the ones that will make sure that the ads will get to the desired number of people.

So basically, those are some of the things that agencies like these would do. As one can see, there is a process that they would have to follow which is why each department is important in the process of creating a good advertising campaign. Without the help of each department, the final output will not be able to be executed well.




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