Saturday, 1 July 2017

3 Instagram Perks Online Marketing Companies Can Tell Fashion Experts About

By Paula Hess


Fashion experts should know that some social media channels perform better than others. When it comes to the greatest results, few channels stand out as much as Instagram. This is one of the more visual platforms, but there's so much more to it than that. Any online marketing company will be able to say the same. The following 3 benefits are just a few that those in fashion stand to gain from using Instagram.

One of the most important things to know regarding Instagram is that it's built upon the foundation of visual content. Certain pieces of media can catch the eye more effectively than others, which is no different when concerning fashion. There are various articles of clothing that are not only able to grab the attention of others, but even boost sales. While this is just one reason Instagram matters, it's a worthwhile aspect all the same.

In addition to posting pictures of fashion-related products, it's important for curious buyers to purchase them. Instagram makes this quite easy, as users are able to include links where the products in question can be bought. What this does, in theory, is shift Instagram to become something of an ecommerce platform as well as a social media platform. Online marketing companies across the board would be hard-pressed to disagree.

Lastly, according to companies like fishbat, Instagram is one of the fastest-growing social media platforms in the world. To frame this, there are about 600 million monthly users on the site, meaning that it's entirely possible that you can grab their attention. Furthermore, you may be able to sell products to them, growing your consumer base in the process. Regardless of how involved you are in fashion, knowing where people are will help you expand your reach.

Whether you're a fashion designer, retailer, or what have you, it's important to understand that Instagram stands out. It's one of the more interactive social media networks in the world, and its growing popularity cannot be denied. Yes, there are many social media sites that exist, and some are considerably more popular than others. However, it comes to Instagram, few industries seem to benefit as much as fashion.




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