If you're a real estate agent, broker, or specialist, your goal should be to find as much business as possible. While this may be a given, of course, it may be difficult to leverage the Internet to your benefit. Perhaps your website simply isn't optimized, which is where Long Island SEO comes into play. The URLs associated with your site, as well as its various internal pages, will help you get seen by more potential clients. Here are the best ways to create URLs that will generate traffic and leads alike.
For those that would like to create SEO-friendly URLs, make them readable. This is a good place to begin, as you simply have to shorten them. This can be difficult to do, but understand that URLs should include only the most relevant terms, which is a topic that we will touch on in greater detail. By making things more readable, in this sense, you will attract more real estate clients. Additionally, according to names like www.fishbat.com, you will see more visibility across different search engines.
Next, ensure that each URL has a relevant keyword included. To do so would be an oversight, and it's a common one among those that are unfamiliar with SEO in general. Let's say that, for the sake of argument, that you're located in New York. Perhaps you'd like to include the term "real estate New York" somewhere in a relevant URL. In fact, it's strongly recommended that you do so, as this will make your SEO even stronger.
Another way to make your URLs more SEO-friendly is by eliminating all stop words. For those that don't know, stop words are often pronouns that we use in regular speech, but aren't exactly conducive to crafting URLs. If your URLs include such terms as "of," "the," or "but," you may want to think about removing them to keep things snappy. This may seem like an unnatural process at first, but eventually, your real estate agency will benefit from an SEO standpoint.
To create the best URLs in the long term, stay on top of SEO best practices. Understand what makes a website rank in this regard. Alter your URLs so that they continue to perform for your business. Anyone that has ever worked in SEO will tell you that strategies don't stay the same for long. In fact, by staying on top of your game, you will be able to keep your website ranking, which will only help you obtain more clients looking to rent, lease, or buy.
For those that would like to create SEO-friendly URLs, make them readable. This is a good place to begin, as you simply have to shorten them. This can be difficult to do, but understand that URLs should include only the most relevant terms, which is a topic that we will touch on in greater detail. By making things more readable, in this sense, you will attract more real estate clients. Additionally, according to names like www.fishbat.com, you will see more visibility across different search engines.
Next, ensure that each URL has a relevant keyword included. To do so would be an oversight, and it's a common one among those that are unfamiliar with SEO in general. Let's say that, for the sake of argument, that you're located in New York. Perhaps you'd like to include the term "real estate New York" somewhere in a relevant URL. In fact, it's strongly recommended that you do so, as this will make your SEO even stronger.
Another way to make your URLs more SEO-friendly is by eliminating all stop words. For those that don't know, stop words are often pronouns that we use in regular speech, but aren't exactly conducive to crafting URLs. If your URLs include such terms as "of," "the," or "but," you may want to think about removing them to keep things snappy. This may seem like an unnatural process at first, but eventually, your real estate agency will benefit from an SEO standpoint.
To create the best URLs in the long term, stay on top of SEO best practices. Understand what makes a website rank in this regard. Alter your URLs so that they continue to perform for your business. Anyone that has ever worked in SEO will tell you that strategies don't stay the same for long. In fact, by staying on top of your game, you will be able to keep your website ranking, which will only help you obtain more clients looking to rent, lease, or buy.
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Please contact fishbat to discover more about getting your website to rank.. This article, URL Tips For Real Estate Agents, By Long Island SEO Experts has free reprint rights.
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