Genesis Pure distributors: Are you committed to building a large business? If you are, dig into this article now.
If you seek to become a top earner, the way to do it is to implement a promotional plan that puts your message in front of thousands of people - not merely a handful of friends, family members and people you know.
You MUST learn to market!
I've been groomed by 6 and 7-figure income earners who taught me the following strategies we quietly use to build large businesses:
- Solve Your Attrition Problem
Attrition is one of the biggest problems Genesis Pure marketers face. The two standard approaches Genesis Pure reps are taught to boost retention create more problems than they solve.
1) The first strategy is to assist your new Genesis Pure reps to get into profit quickly, so they have reason to stay in the game. By attempting to get every new Genesis Pure distributor making money right away, you end up devoting a HUGE amount of time on the people least capable of sponsoring new Genesis Pure reps themselves. About 20% of your Genesis Pure downline is going to generate 80% of the growth and income in your business, and you end up focusing on the weakest 80%! Spending most of your time on the weakest 20% of your people just fosters dependency.
2) The second approach is to get your Genesis Pure downline members to feel part of the team, something bigger than themselves, so they want to stay part of the group. Genesis Pure team webinars, live training events, and getting on the phone with your new people can all foster a team experience. This approach takes up time and can also make your people dependent on you. Many of your weaker-performing team members will stick around because they like being part of the team...But these people will NOT sponsor others by themselves routinely into Genesis Pure and will require LOTS of team support in order to stay in the game.
You're a business owner, not a group therapist. A totally different approach to addressing attrition is not to try to increase retention, but to make attrition almost irrelevant to your business. To make retention less important to your business, promote affiliate products that can easily add a dozen or more new streams of income. This diversifies your income and makes you less dependent on your downline for revenue. Attrition becomes a smaller problem when you rely less on your Genesis Pure downline for residual income. A second way to make attrition less important is to promote a high ticket opportunity that pays commissions of $1,000 or more per sale. Traditional network marketing opportunities like Genesis Pure pay out only about $60-$120 per new signup, so you must develop a large team and residual check to make a substantial income. When you earn $800+ per sign up, you effectively earn 2-3 years worth of residuals up front, regardless whether your new signup endures for 6 days or 6 years. This makes retention a non-issue.
- Attract Prospects To You
Lots of people in companies like Genesis Pure are taught to approach friends, colleagues and others about their business. This is an easy method, but you're going to run out of people to approach in a few weeks.
Then networkers start approaching strangers they meet at events, at restaurants, etc. to introduce these people to their business. You're not going to make real money by running around chasing after total strangers. 99.9% of the people one meets are NOT a good fit for their Genesis Pure business.
So never chase after people to join Genesis Pure. Attract prospects to you online who are eager to join your Genesis Pure business. Attracting prospects to you creates several advantages:
- You'll get more signups per conversation. You make more money with fewer hassles.
- Sponsor 5 to 10 times more prospects, so your Genesis Pure income growth rate skyrockets
- Quality of life goes way up. You deal with a lot fewer uncommitted reps. and people who aren't eager to work.
Attract individuals to you online demands changing your positioning. Don't position yourself as a rep looking to build his team. Be someone who teaches others how to grow their MLM, regardless what company they represent.
Teach networking marketing skills through short articles, blog posts, emails or videos. There will be followers of your content who seek you out to join your opportunity.
- Do Things A Better Way
In Genesis Pure and other network marketing companies, reps are instructed to:
- Put in writing a list of all the people you know
- Promote your Genesis Pure opportunity to these people
- Find out if they want to join
Almost no one succeeds with these tactics. 80 percent of the people you sponsor will sponsor zero other people and make no money.
The traditional network marketing strategies have a lot of disadvantages You run out of people to talk to once you've talked to everyone on your list. People aren't taught how to generate leads effectively. That's a big reason people leave the industry.
It usually takes 3-5 years to build a 6-figure income using traditional tactics. Very few people can withstand losing money for years before they make a profit. If you expect to make money, you've got to build differently:
- Acquire basic skills in generating leads online
- Make promoting affiliate products part of your business. This way you make money from the people you approach who don't join your Genesis Pure deal.
- Add a high ticket offer to your business that pays commission of $1,000 pr more per sale. You won't need to spend years building a huge downline in order to make a lot of money.
If you seek to become a top earner, the way to do it is to implement a promotional plan that puts your message in front of thousands of people - not merely a handful of friends, family members and people you know.
You MUST learn to market!
I've been groomed by 6 and 7-figure income earners who taught me the following strategies we quietly use to build large businesses:
- Solve Your Attrition Problem
Attrition is one of the biggest problems Genesis Pure marketers face. The two standard approaches Genesis Pure reps are taught to boost retention create more problems than they solve.
1) The first strategy is to assist your new Genesis Pure reps to get into profit quickly, so they have reason to stay in the game. By attempting to get every new Genesis Pure distributor making money right away, you end up devoting a HUGE amount of time on the people least capable of sponsoring new Genesis Pure reps themselves. About 20% of your Genesis Pure downline is going to generate 80% of the growth and income in your business, and you end up focusing on the weakest 80%! Spending most of your time on the weakest 20% of your people just fosters dependency.
2) The second approach is to get your Genesis Pure downline members to feel part of the team, something bigger than themselves, so they want to stay part of the group. Genesis Pure team webinars, live training events, and getting on the phone with your new people can all foster a team experience. This approach takes up time and can also make your people dependent on you. Many of your weaker-performing team members will stick around because they like being part of the team...But these people will NOT sponsor others by themselves routinely into Genesis Pure and will require LOTS of team support in order to stay in the game.
You're a business owner, not a group therapist. A totally different approach to addressing attrition is not to try to increase retention, but to make attrition almost irrelevant to your business. To make retention less important to your business, promote affiliate products that can easily add a dozen or more new streams of income. This diversifies your income and makes you less dependent on your downline for revenue. Attrition becomes a smaller problem when you rely less on your Genesis Pure downline for residual income. A second way to make attrition less important is to promote a high ticket opportunity that pays commissions of $1,000 or more per sale. Traditional network marketing opportunities like Genesis Pure pay out only about $60-$120 per new signup, so you must develop a large team and residual check to make a substantial income. When you earn $800+ per sign up, you effectively earn 2-3 years worth of residuals up front, regardless whether your new signup endures for 6 days or 6 years. This makes retention a non-issue.
- Attract Prospects To You
Lots of people in companies like Genesis Pure are taught to approach friends, colleagues and others about their business. This is an easy method, but you're going to run out of people to approach in a few weeks.
Then networkers start approaching strangers they meet at events, at restaurants, etc. to introduce these people to their business. You're not going to make real money by running around chasing after total strangers. 99.9% of the people one meets are NOT a good fit for their Genesis Pure business.
So never chase after people to join Genesis Pure. Attract prospects to you online who are eager to join your Genesis Pure business. Attracting prospects to you creates several advantages:
- You'll get more signups per conversation. You make more money with fewer hassles.
- Sponsor 5 to 10 times more prospects, so your Genesis Pure income growth rate skyrockets
- Quality of life goes way up. You deal with a lot fewer uncommitted reps. and people who aren't eager to work.
Attract individuals to you online demands changing your positioning. Don't position yourself as a rep looking to build his team. Be someone who teaches others how to grow their MLM, regardless what company they represent.
Teach networking marketing skills through short articles, blog posts, emails or videos. There will be followers of your content who seek you out to join your opportunity.
- Do Things A Better Way
In Genesis Pure and other network marketing companies, reps are instructed to:
- Put in writing a list of all the people you know
- Promote your Genesis Pure opportunity to these people
- Find out if they want to join
Almost no one succeeds with these tactics. 80 percent of the people you sponsor will sponsor zero other people and make no money.
The traditional network marketing strategies have a lot of disadvantages You run out of people to talk to once you've talked to everyone on your list. People aren't taught how to generate leads effectively. That's a big reason people leave the industry.
It usually takes 3-5 years to build a 6-figure income using traditional tactics. Very few people can withstand losing money for years before they make a profit. If you expect to make money, you've got to build differently:
- Acquire basic skills in generating leads online
- Make promoting affiliate products part of your business. This way you make money from the people you approach who don't join your Genesis Pure deal.
- Add a high ticket offer to your business that pays commission of $1,000 pr more per sale. You won't need to spend years building a huge downline in order to make a lot of money.
About the Author:
Ricardo Interpemian has educated thousands of business owners how to grow businesses like Genesis Pure.
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